OptCulture is a retail-focused customer-engagement and loyalty management solution that brings data and marketing together. OptCulture integrates with and collects data through customer opt-ins from disparate retail systems and processes like POS software, e-Commerce engines, information websites, and even physical forms, and then assimilates into a single actionable database that retail marketing teams can harness. Using this data, OptCulture provides retailers with buying and behavioral insight about their customers with the ability to execute loyalty programs, promotions, and multi-channel marketing campaigns for customer engagement and repeat sales enablement.
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